Macro-environmental factors and their impact on startups from the perspective of developing countries

In a global context, the development of new technologies and becomes an entrepreneurial challenge for near future. One most promising phenomena this way are startups. This phenomenon is also emerging in developing countries like Pakistan. However, success rate startups prone to several micro macro environmental challenges if these not addressed properly, cause failure study intends contribute research by proposing methodological approach find out macro-environmental factors their impact on from perspective countries. Firstly, PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis conducted identify displayed Cause effect diagram. Secondly, Fuzzy Failure Mode Effect Analysis (FFMEA) applied prioritize risks devise strategies. Thirdly, formulate risk mitigation strategies policies support startup ecosystem. The results show that inflation rates, currency depreciation, corruption significant Therefore, paper aims help policy makers, entrepreneurs business schools work join collaboration economies.